Jen and I connected on Instagram in early 2020, right as we were both preparing to launch our new businesses. In the fall of 2020, we did a brand photoshoot to equip her website and social media streams with professional, on-brand photos. Jen was ready to pivot and scale her business, so a pile of professional, styled photos was just what she needed to prepare for a big marketing push!

Update: We met again in the summer of 2022 for an updated photoshoot. Shortly thereafter, I also started creating her social media content and monthly newsletter, which has already helped AFS win new clients!